Canon write that the C300 is a “A ground-breaking professional cine camera, EOS C300 PL fuses Canon’s proven video technology and lens heritage with EOS creativity. Interchangeable lenses give unprecedented freedom to tell every story.”  The camera offered the production team great flexibility, depth of field and the ability to shoot stunning exteriors in any lighting conditions.  The C300 also provided the Director with the ability to capture slow motion to emphasise the power and energy of the cyclist in the viral.

The motion graphics were created by The Light Side animation team, delivering stylistically technical information for the cycle enthusiast.